Recent surveys indicate a significant decline in national pride among Britons, with only 64% expressing pride in the nation's history, a drop from 86% in 2013. This decline reflects broader discontent with the political climate, particularly following the polarizing effects of Brexit and the emergence of critical race theories that have reshaped perceptions of British identity. Concurrently, the Conservative Party faces an identity crisis, with 63% of voters unclear about what the party stands for, exacerbated by recent electoral defeats and criticisms surrounding its management of crucial issues like the NHS and immigration. In light of these challenges, former Scottish Conservative leader Ruth Davidson emphasized the importance of unity in promoting the party's values and engaging with voters across Scotland. The juxtaposition of declining national pride against the backdrop of leadership candidates celebrating Britain's history highlights a growing disconnect between political rhetoric and public sentiment. Collectively, these insights point to a troubling trend in national identity and political cohesion within the UK.