Super Bowl MVP Jalen Hurts Becomes First NFL Player Endorsing Sprite

Jalen Hurts, the Philadelphia Eagles quarterback and reigning Super Bowl MVP, has made history by becoming the first NFL player to endorse Sprite, starring in the beverage's revived Obey Your Thirst campaign. The campaign highlights Hurts' authentic persona, contrasting his calm demeanor with an over-the-top reporter, and emphasizes his mantra, "Keep the main thing the main thing." Sprite's creative team praised Hurts for his authenticity and perfectionism, noting his involvement in scriptwriting and scene perfection. This endorsement adds to Hurts' growing list of achievements, including his historic Super Bowl win as the first Black Eagles quarterback to secure the title. Despite the commercial success and endorsements with brands like Jordan and Hulu, Hurts and his teammates remain focused on defending their Super Bowl title in the upcoming season. The campaign taps into the theme of authenticity amid societal pressures, aligning with Hurts' leadership style and personal values.