Taylor Swift boosts Kansas City Chiefs fanbase 40 percent

Gracie Hunt, daughter of Kansas City Chiefs CEO Clark Hunt, claims Taylor Swift's involvement with the team has increased its fanbase by 30 to 40 percent since she began attending games in September 2023. Hunt described Swift's presence as 'surreal' and 'special,' noting that her fandom has influenced many of her followers to engage with the Chiefs and the NFL. Ahead of the 2024 Super Bowl, 16 percent of U.S. shoppers indicated that Swift affected their spending decisions related to the game. Regular-season viewership for the Chiefs also rose by 7 percent compared to the previous year. Additionally, Gracie praised Swift's fashionable game-day outfits and expressed excitement about the positive attention the relationship between Swift and Chiefs player Travis Kelce has brought to the sport. Overall, Hunt believes Swift is successfully introducing football to a younger audience and fostering a broader fanbase for the Chiefs.