Bill Belichick Joins X to Recruit Players

Bill Belichick, the newly appointed head coach of the North Carolina Tar Heels, has embraced social media by launching his account on X (formerly Twitter), marking a significant shift for the 72-year-old who previously shunned such platforms. His first post humorously declared, 'Beat Dook,' reflecting the rivalry with Duke University, and quickly gained popularity, amassing thousands of followers and likes. During his appearance on The Pat McAfee Show, Belichick emphasized the importance of social media for modern recruiting efforts, admitting that he had already engaged with prospective players since announcing his account. Alongside his new X account, he also created an Instagram page earlier this season to connect with recruits more effectively. Despite his initial reservations about social media, Belichick is adapting to utilize these tools as he works to build a competitive team at UNC. This move has drawn attention from fans and commentators, showcasing how even seasoned coaches must evolve with the changing landscape of college football.