Sony Plans More PS Plus Price Hikes

Sony is planning further price increases for PlayStation Plus, following both a 35% global hike in 2023 and additional local adjustments in early 2024. Executives, including SIE president Hideaki Nishino, cite enhanced content, personalization, and discovery features as justification for the increases, though details remain limited. Despite these higher prices, 38% of subscribers now choose the Extra or Premium tiers, reflecting a shift toward higher-value plans. Sony considers PlayStation Plus a major revenue source and intends to continue dynamic pricing adjustments to maximize profitability, leaving few alternatives for players who wish to maintain access. While comparisons are drawn to Xbox Game Pass, Sony has not committed to offering day-one AAA releases as part of its service. Some subscribers have expressed concerns over diminishing value amid ongoing price hikes.