Apple TV Rebrand Introduces New Logo, Finneas Sound

Apple has rebranded its streaming service from Apple TV+ to Apple TV and rolled out a new multicolored logo and short bumper across the streamer, Apple’s website and iOS 26.1. The minimalist audio “mnemonic” was composed by Finneas and replaces the previous piano chord, intended to serve as a distinctive sound‑mark that signals the start of episodes, trailers or films. Finneas created three versions — a five‑second intro for episodes, a one‑second sting for trailers and a roughly 12‑second cinematic piece for theaters — and said he composed the music after the animation was produced so the sound would match the visuals. Observers note title cards and short jingles are valuable branding moments, and Apple’s new bumper is intended to feel original and align with the company’s simplified identity. The launch follows earlier inconsistent uses of the Apple TV name, but Apple appears to be rolling the refreshed identity across platforms now.