Taylor Swift's NFL Impact Largely Positive

Taylor Swift's presence at NFL games, linked to her relationship with Kansas City Chiefs' Travis Kelce, has been mostly viewed positively by NFL players, according to a poll by The Athletic. Approximately 72.5% of players surveyed see her involvement as beneficial, contributing to increased viewership and potentially boosting the league's financial gains and player salaries. While some criticize the extensive media coverage Swift receives, others appreciate her ability to draw a broader audience, including demographics not usually interested in football. The NFL has seen a significant rise in brand value and viewership, particularly among female fans. Despite mixed opinions, the consensus among players leans towards Swift's impact being a net positive for the league. However, some concerns remain about the balance of her media presence during game broadcasts.