US Open Hosts Tennis-Themed Reality Dating Show

The United States Tennis Association (USTA) is launching an innovative reality dating series called "Game, Set, Matchmaker" during the 2025 US Open, aiming to blend tennis with pop culture and entertainment to attract a broader audience. The eight-episode YouTube series features Ilana Sedaka, a 24-year-old former figure skater and Pilates instructor, who searches for love among seven male contestants, including influencers and tennis superfans, through dates that incorporate tennis-themed games and activities at the Billie Jean King National Tennis Center. The show is filmed the week before the tournament and will stream daily during the US Open, culminating with the women's final, highlighting the synergy between the dating competition and the prestigious tennis event. USTA officials and Sedaka emphasize the unique fusion of the emotional dynamics of dating with the energy of a major sporting event, while also acknowledging the commercial aspect with sponsorships from brands like Dobel Tequila and Moët & Chandon. This initiative reflects a broader trend in dating culture toward live, authentic experiences and viral pop culture moments, with the series designed to engage fans at the intersection of sports, entertainment, and social media. The move also aligns with USTA's goal to boost tennis participation and reach new demographics beyond traditional tennis audiences.