Nigella Lawson Stars in Greggs Christmas Ad

Nigella Lawson stars in Greggs' first-ever Christmas advert, showcasing the bakery's festive offerings, particularly its 'festive bake' pastry. In the ad, Lawson returns to her home adorned with fairy lights and a Christmas tree, describing the pastry as a 'rapturous riot of flavour'. Despite rumors that she declined to endorse Greggs' sausage rolls, both Lawson and Greggs clarified that her campaign focuses solely on their Christmas menu, and she remains a fan of the sausage rolls. Lawson expressed her excitement about celebrating the return of the Christmas menu, highlighting the joy Greggs brings during the season. The bakery chain has seen a significant sales increase, expanding with over 150 new stores this year, totaling nearly 2,560 across the UK. This collaboration marks a notable blend of Lawson's culinary fame and Greggs' festive appeal.