Filipino Film 'Hello, Love, Again' Breaks US Records

The Filipino romantic drama 'Hello, Love, Again' has achieved a historic milestone by grossing $2.4 million in its opening weekend across North America, making it the highest-grossing opening for a Filipino film in the region. This sequel to the 2019 hit 'Hello, Love, Goodbye' reunites stars Kathryn Bernardo and Alden Richards as they navigate their relationship five years after parting ways. The film was widely released, playing in 248 theaters, and posted a strong average of $9,722 per screen. The marketing campaign effectively targeted Filipino-American audiences while also appealing to broader demographics, contributing to its record-setting performance. 'Hello, Love, Again' now holds the 8th position among North American box office releases this week, surpassing the total earnings of its predecessor. The success highlights the potential of Filipino cinema in international markets, with plans for international screenings in the Middle East following its strong performance in North America.