On August 23, 2024, Vanessa Bryant commemorated what would have been her husband Kobe Bryant's 46th birthday with a heartfelt Instagram tribute, sharing a photo of them together and expressing her undying love. Vanessa also launched a new collection from the Mamba and Mambacita Sports brand, with proceeds supporting the Mambacita Sports Foundation, which honors both Kobe and their late daughter Gianna. The day is also recognized as 'Kobe Bryant Day' in Los Angeles, established to celebrate his legacy, including his remarkable career achievements as an 18-time All-Star and five-time NBA champion. Their daughter Natalia Bryant shared a nostalgic childhood photo of them as part of her tribute, while notable figures in sports also honored Kobe during events like the US Open. Vanessa emphasized Kobe's deep connection to Los Angeles and encouraged others to embrace the Mamba Mentality and 'Play Gigi’s Way.' The legacy of Kobe Bryant continues to inspire fans, family, and players alike.