Sydney Sweeney Returns to Social Media After Controversial American Eagle Campaign

Sydney Sweeney has faced significant backlash for her American Eagle denim campaign, which used the tagline "Sydney Sweeney Has Great Jeans" as a play on the word "genes." Critics accused the ads of racial insensitivity, oversexualization, and promoting outdated and potentially white supremacist ideals by referencing genetic traits, with some likening the campaign to eugenics propaganda and Nazi-like messaging. American Eagle defended the campaign, stating the focus was on celebrating individuality and confidence in their denim rather than any genetic implications. Amid the controversy, Sweeney quietly returned to social media with a cryptic post featuring pale pink roses and a white heart sticker, sparking speculation but no direct engagement with the criticism. Additionally, reports emerged that Sweeney is a registered Republican in Florida, which some noted in the context of the backlash. Public opinion remains divided, with some viewing the campaign as a marketing misstep while others believe the reaction reflects broader online culture dynamics.