Dyson has launched its first hair styling products, the Chitosan™ Pre-Style Cream and Post-Style Serum, designed to complement its existing hair tools. The products are tailored for different hair types and feature chitosan, derived from oyster mushrooms, to provide flexible hold without stiffness. The pre-style cream reduces frizz and enhances shine, while the post-style serum repairs damage and offers humidity resistance with hyaluronic acid. Both products utilize Dyson's Triodetic™ technology to ensure a lightweight feel and natural movement. The Chitosan range will be available for purchase starting August 23, 2024, with full-size bottles priced at approximately $89. This introduction underscores Dyson's commitment to innovation and sustainability in the beauty sector.