Prime Video Backs Larson's Indy 500, Coca-Cola 600 Double

Kyle Larson is set to attempt the 'Double' on May 25, participating in both the Indianapolis 500 and the Coca-Cola 600 NASCAR Cup Series race. Amazon's Prime Video will serve as the presenting sponsor for Larson’s 1,100-mile racing challenge, known as the #Hendrick1100, and will feature its branding on Larson's race cars. Additionally, Prime Video is producing a feature-length documentary capturing Larson's journey over two years, with filming starting in October 2023, and set to release in 2026. Directed by Cynthia Hill, the documentary will provide an in-depth look at Larson's efforts and is being produced in collaboration with Markay Media, Imagine Documentaries, and Hendrick Motorsports. This partnership marks Prime Video's significant investment in motorsports, enhancing its platform's presence in major racing events.