World Tourism Day Highlights Sustainable Tourism Shift

World Tourism Day 2024 highlights the growing shift towards sustainable tourism, with many travelers now prioritizing eco-friendly practices and local community support. The global sustainable tourism market, valued at $2.73 trillion in 2023, is expected to reach $9.17 trillion by 2032. Various destinations, such as Bali, Costa Rica, and Sweden, have already implemented successful sustainability initiatives. In India, the state of Uttarakhand launched an eco-friendly initiative to promote responsible waste management among tourists, while the country's diverse off-beat destinations like Gurez Valley and Hemis are gaining attention. Georgia hosted the World Tourism Day event, focusing on tourism's role in fostering peace amidst global conflicts. Bollywood celebrities also inspire travel enthusiasts with their diverse and adventurous trips.