Hightouch Secures $80M Funding, Achieves $1.2B Valuation

Hightouch, a startup focused on data activation for marketing, has secured $80 million in Series C funding led by Sapphire Ventures, elevating its valuation to $1.2 billion. The investment aims to enhance Hightouch's AI Decisioning product, which enables marketers to automate and personalize customer interactions by setting specific business goals. Co-founder Tejas Manohar emphasized that current marketing practices are often too manual and impersonal, and the new AI-driven approach seeks to overcome these challenges. This round of funding also included contributions from NVC, Amplify Ventures, ICONIQ Growth, and Bain Capital Ventures, reflecting a growing interest in AI applications in marketing. Hightouch's technology integrates seamlessly with existing data infrastructures, allowing for better-targeted campaigns across various platforms. The company, which previously doubled its revenue and gained enterprise clients like PetSmart and Weight Watchers, aims to further refine its technology and expand its workforce with the new capital.