The Summer I Turned Pretty S03 Hits 25 Million Global Viewers

The third and final season of Prime Video's "The Summer I Turned Pretty" premiered on July 16 and quickly became a major hit, attracting 25 million viewers worldwide within its first week. This marks a 40% increase in viewership compared to the second season's debut week and a threefold increase from the first season, making it the fifth most-watched returning series in Prime Video history. The show has particularly resonated with women aged 18-34 and has seen significant international success, especially in the UK, Germany, and Brazil. Despite a two-year production hiatus caused by the 2023 writers and actors strikes, the series' passionate fanbase and strategic weekly episode release helped maintain strong audience engagement. Prime Video's Vernon Sanders expressed surprise and satisfaction with the show's performance, crediting the creator Jenny Han, the cast, and the production team for building a dedicated community. The series has also reinvigorated interest in the original books, reflecting its cultural impact beyond streaming numbers.