New Women’s 3-on-3 League Unrivaled to Launch

Brittney Griner has expressed optimism about the new 3-on-3 women's league, Unrivaled, co-founded by Breanna Stewart and Napheesa Collier, which begins on January 17. Griner believes Unrivaled could significantly impact women's basketball by increasing viewer engagement and corporate partnerships, putting pressure on the WNBA to improve salaries and benefits. Players in Unrivaled are set to earn at least $222,000 for the short season, surpassing WNBA salaries, which have been historically low despite recent growth in viewership and attendance. The league is launching amid ongoing negotiations for a new Collective Bargaining Agreement (CBA) for the WNBA, which players hope will reflect their increasing market value. Griner emphasized that Unrivaled showcases that a high-quality product can be created quickly and effectively, highlighting the potential for change in women's sports. The support for Unrivaled extends beyond the players involved, receiving backing from notable sports figures, suggesting a promising future for women's basketball.