Oklahoma State will kick off its 2024 season against South Dakota State, a formidable opponent with a 29-game winning streak. The Cowboys, coming off a successful 10-win season and a Big 12 Championship appearance, are led by experienced players like quarterback Alan Bowman and running back Ollie Gordon II. Coach Mike Gundy acknowledges the challenge posed by South Dakota State, calling them competitive even against Power Four teams. In a broader context, the upcoming season marks the first with a 12-team playoff format, raising the stakes for all teams, including Oklahoma State, which may face tougher competition in the revamped Big 12. Analysts predict that the Cowboys could struggle to secure a playoff spot due to increased competition from teams like Kansas and Kansas State. Meanwhile, Arizona State aims to defy expectations as they enter the Big 12, focusing on strengthening their defensive line to improve their overall performance.