Ford Unifies Global Motorsports Under Ford Racing Brand

Ford is rebranding its global motorsport and performance division from Ford Performance back to Ford Racing as part of its 125th anniversary celebration, reflecting a return to its roots and a broader integration of road and race programs. This change aims to unify Ford's racing efforts, customer experiences, merchandising, and high-performance road vehicles under one global umbrella, emphasizing the transfer of technology between racetrack and consumer vehicles. Ford Racing competes across multiple racing series, including NASCAR, Formula 1 (starting in 2026 with a partnership with Red Bull Powertrains), World Endurance Championship, Supercars Championship, DTM, IMSA, and rally/off-road events. The rebrand also includes a renewed focus on customer racing and performance parts, with vehicles like the Mustang GTD, F-150 Raptor, Bronco Raptor, and Ranger Raptor being part of the portfolio. Additionally, Ford Performance’s General Manager highlights this as a significant reintroduction of the brand, marking a strategic push to elevate Ford’s presence in motorsports globally. Furthermore, Ford is facilitating cross-disciplinary racing talent exchanges, exemplified by NASCAR star Austin Cindric joining the Australian Supercars finale, showcasing Ford Racing's global motorsport collaboration and talent development.