WWE Files New Trademarks for Catchphrases

WWE has filed new trademarks for 'Mami', 'Tiffy Time', and 'Bad Blood' with the United States Patent and Trademark Office on October 8. 'Mami' is a nickname for WWE star Rhea Ripley, while 'Tiffy Time' is associated with Tiffany Stratton, a rising star in the organization. The trademark for 'Bad Blood' refers to a recently revived Premium Live Event (PLE) that featured matches including CM Punk vs. Drew McIntyre. The filings encompass a wide range of entertainment services related to wrestling, including exhibitions, online content, and fan club activities. The event 'Bad Blood' marked the return of a name last used in 2004, indicating WWE's strategy to reinvigorate its brand and connect with fans. This move is seen as part of WWE's broader effort to enhance its intellectual property portfolio and capitalize on popular catchphrases and events.