The North Carolina Tar Heels suffered a shocking 70-50 loss to the James Madison Dukes, a Group of Five team, prompting head coach Mack Brown to take full responsibility for the defeat. Brown described the game as 'embarrassing' and acknowledged the team's poor performance, particularly on defense, where they allowed 611 total yards and committed five turnovers that led to 20 points for JMU. Quarterback Alonza Barnett III shone for the Dukes, throwing for five touchdowns and rushing for two more, leading to a dominant first half where JMU scored 53 points. Despite standout offensive performances from UNC's Jacolby Criswell, who threw for 475 yards and three touchdowns, it was not enough to overcome their early mistakes. This loss marks a significant setback for the Tar Heels, who had previously started the season strong. Brown's comments hint at growing concerns regarding the team's direction under his leadership, as they prepare to face the Duke Blue Devils next week.