Skims Plans First UK Flagship Store Regent Street London 2026

Kim Kardashian's shapewear brand Skims is set to open its first standalone UK store on London's prestigious Regent Street in summer 2026, taking over the former Ted Baker flagship at 245-247 Regent Street. The £3 billion brand, co-founded by Kardashian and British entrepreneurs Jens and Emma Grede, has signed a 10-year lease with The Crown Estate, marking a significant step in its global expansion and commitment to the UK market, which is its largest international market. The new flagship will offer the full Skims range and aims to provide an immersive retail experience in a prime location known for luxury and designer brands. Skims has experienced rapid growth since its 2019 launch, with a 2023 valuation of $4 billion and plans for broader European expansion, including potential stores in Paris, Milan, and Berlin. The arrival of Skims on Regent Street is seen as a positive development for the area, reinforcing its status as a premier lifestyle destination amid recent retail challenges. Both Skims executives and The Crown Estate emphasize the store's role in enhancing the diversity and appeal of London's West End shopping district.