Gucci Launches 'We Will Always Have London' Campaign

Gucci has launched the Blondie bag collection as part of its new campaign, 'We Will Always Have London,' featuring iconic punk rock star Debbie Harry and artist Kelsey Lu. The campaign, shot by renowned photographer Nan Goldin, celebrates the bags' rich history, drawing from a logo that dates back to the 1970s, while also showcasing the contemporary redesign of the bags in various luxurious materials. Creative director Sabato De Sarno emphasized Harry's unique spirit and connection to London, where the brand's founder, Guccio Gucci, first found inspiration. The campaign captures intimate moments across London, blending nostalgia with modern aesthetics. The Gucci Blondie bag is now available for purchase, embodying a mix of heritage and current fashion trends. This initiative marks a significant chapter for Gucci as it reinterprets its archival designs for today's audience.