ITV Cuts Reduce Lorraine Kelly Show Duration, Staff Roles Amid Daytime Revamp

ITV has announced significant cuts to its daytime TV schedule, severely impacting Lorraine Kelly's long-running show, Lorraine. The programme's runtime has been halved from one hour to 30 minutes, and it will air only 30 weeks per year instead of 52, with similar reductions affecting shows like Loose Women. These changes come amid a broader network cost-cutting initiative, including merging Good Morning Britain with ITN and slashing budgets across daytime shows, leading to around 220 job losses. Lorraine Kelly, who recently underwent preventative surgery, is reportedly unhappy with the cuts and faces pressure to increase her on-screen presence and secure high-profile guests to prove the show's value and avoid cancellation. Insiders suggest she may need to work five days a week and take a more active role in the show’s production, though there is speculation she may quit rather than accept the diminished role. Industry experts warn that these drastic reductions could signal the end of daytime TV as traditionally known, reflecting changing viewer habits favoring streaming services over live broadcasts.