Ami Colé Closure Reflects Industry Inclusivity Struggles

Ami Colé, a beauty brand founded by Diarrha N’Diaye-Mbaye to serve Black and brown consumers, will close in September after four years in business. Despite early success, celebrity endorsements, and partnerships with major retailers such as Sephora, the brand struggled with financial pressures, costly retail shelf space, and changing investor attitudes, particularly as enthusiasm for diversity and inclusivity waned following the aftermath of George Floyd's murder. N’Diaye-Mbaye cited operational challenges like fluctuating demand, overstocking, and investor focus on rapid growth over sustainability. The brand won more than 80 product awards and became a symbol of inclusivity in the industry. Ami Colé's closure reflects broader systemic challenges, as many Black-owned beauty brands face similar struggles or closures. The shutdown is viewed as a setback for genuine representation and inclusion in the beauty sector.