Méliuz Allocates 10% Cash Reserves to Bitcoin, Shares Surge

Brazilian fintech Méliuz has announced a new treasury strategy that allows the company to allocate up to 10% of its cash reserves into Bitcoin, having already purchased 45.72 BTC for approximately $4.1 million. This decision marks Méliuz as the first publicly traded Brazilian company to significantly invest in cryptocurrency, seeking long-term returns similar to strategies employed by firms like Strategy. The move has prompted a positive reaction in the market, with Méliuz's shares jumping over 25% following the announcement. The firm aims to position itself as a pioneer in financial transformation by potentially adopting Bitcoin as a primary asset of its treasury. Analysts suggest this strategy aligns with a global trend towards alternative investments, potentially attracting more investors interested in crypto exposure. Méliuz is also planning to conduct a detailed analysis to explore further investments in Bitcoin and its implications for shareholder value.