Chloé's vintage bags, notably the Paddington, Silverado, and Kerala, have made a strong comeback in the fashion world, appealing to fans of 2000s aesthetics. Initially popular in the mid-2000s, the Paddington was a standout piece that contributed significantly to Chloé's brand visibility before fading from popularity by 2010 due to competition from newer designs. Meanwhile, Meghan Markle has transformed her fashion approach since carrying a Strathberry bag in 2017, realizing the impact of her style choices on smaller brands, which led her to invest in such labels. Additionally, Aspinal of London has gained recognition as a favorite among the British royal family, particularly with Kate Middleton's repeated use of the Midi Mayfair bag, highlighting the brand's craftsmanship and elegance. Aspinal's founder expressed pride in the royal endorsement, which he believes has significantly boosted the brand's reputation and sales.