Meta Licenses Midjourney AI Tech for Future Models

Meta Platforms has entered into a partnership with AI startup Midjourney to license its advanced "aesthetic technology" for Meta's future AI models and products, aiming to enhance visual quality across its platforms. The collaboration, announced by Meta's Chief AI Officer Alexandr Wang, includes a technical partnership between the companies' research teams and is part of Meta's broader strategy to combine top talent, robust computing infrastructure, and industry partnerships to accelerate AI innovation. Midjourney, known for its highly artistic and creative AI-generated images, remains independent but sees this deal as an opportunity to integrate its technology into one of the world's largest digital ecosystems. This move comes as Meta reorganizes its AI efforts under the Meta Superintelligence Labs to revitalize growth amid stiff competition from OpenAI, Google, and others. The partnership is expected to bolster creative features for users and marketers on Meta's primarily visual social media platforms, potentially increasing engagement and lowering content production costs. Both companies expressed enthusiasm about working together to bring enhanced creative tools to billions of users globally.