Katt Williams Criticizes Shai Gilgeous-Alexander, Converse in Adidas Anthony Edwards Ad

Comedian Katt Williams stars in a new Adidas ad for Minnesota Timberwolves star Anthony Edwards' second signature sneaker, the AE 2, delivering pointed jabs at Shai Gilgeous-Alexander and his Converse SHAI 001 sneakers. Williams humorously critiques Converse as a brand left behind by the game and contrasts it with Edwards' rising status, amplifying a playful yet fierce rivalry between the two NBA two-guards. The Adidas campaign, branded "Believe That," has creatively leveraged Williams' comedic style alongside appearances by celebrities like Ice-T, blending humor, confidence, and controversy to energize sneaker culture and basketball storytelling. This rivalry extends beyond the court, with the Western Conference Finals matchup and competing sneaker endorsements fueling ongoing tension and marketing battles. Adidas continues to push this narrative with the upcoming AE 2 "Blue Fusion" and "Christmas" colorways, solidifying Edwards as the face of their brand. The campaign exemplifies a bold and edgy approach to sports marketing, capitalizing on the personal and professional competition between Edwards and Gilgeous-Alexander.