Golf Influencer Paige Spiranac Joins Grass League Front Office

Paige Spiranac, a leading golf social media influencer with over 11 million followers, has taken a strategic leadership role in the Grass League, a high-stakes par-3 golf league. In this front office position, she will focus on brand development, fan engagement, marketing, content strategy, talent scouting, sponsorship acquisition, and overall business development, leveraging her extensive experience in digital media and brand building. Spiranac praised the league's innovative format and competitive spirit, which features teams competing in two-person scrambles on LED-lit par-3 courses, and expressed enthusiasm about contributing to its growth and shaping the future of golf. The Grass League, now in its second season, features franchises across the U.S. and Canada, including former and current professional golfers, amateurs, and LPGA players, with events broadcast on Golf Channel. Spiranac’s involvement marks a significant career evolution from content creator and correspondent to an executive role where she can influence the league's long-term vision and fan engagement strategies. League officials have welcomed her as a key figure poised to help expand its reach and innovate the sport’s presentation.