WhistlePig Whiskey Appoints Charles Gibb New CEO Amid Growth Phase

WhistlePig Whiskey has appointed Charles Gibb, former head of Fever-Tree's North American operations and ex-CEO of Belvedere Vodka, as its new CEO, succeeding Jeff Kozak who stepped down earlier this year. Gibb brings extensive experience from roles at Bacardi, Diageo, Moët Hennessy, and LVMH, and is tasked with driving WhistlePig’s growth and innovation as the brand aims to expand beyond its rye whiskey roots and solidify its position in the super-premium American whiskey market. His leadership follows a thorough search process and an interim period led by board member Marty Birkel. WhistlePig, which has a 34% market share of the ultra-premium rye category and is distributed in over 140,000 venues globally, has undergone significant evolution and investment, including minority stakes sold to Moët Hennessy and Byron D. Trott’s investment firm. Gibb expressed enthusiasm for joining an American whiskey brand as a Scot and highlighted his focus on shaking up the market through innovation and entrepreneurial efforts. The company is poised for its next growth phase under Gibb’s leadership amid broader industry flux.