Pure Storage Revamps Reseller Program to Boost Partner Profitability

Pure Storage has launched an updated Reseller Partner Program aimed at enhancing profitability for partners by facilitating the transition from outdated disk-based storage to its all-flash solutions. This initiative is part of a broader response to the evolving IT landscape, driven by the rise of AI and consumption-based models, necessitating a more modern and flexible data storage framework. The program includes new solution-oriented training, such as on-demand courses and in-person boot camps, designed to empower partners to meet market demands and deepen customer relationships. Enhanced incentives and rebates are introduced to reward partners for successfully implementing Pure Storage's offerings. Additionally, tools like 'Pure Partner Intelligence' and 'Pure Realize' are provided to help partners identify growth opportunities and deliver tailored solutions. Overall, the revamped program positions partners to play a critical role in customers' data storage transformations.