MGA Entertainment Launches Limited-Edition Bratz x Hello Kitty Collector Dolls

Sanrio's beloved Hello Kitty and friends have expanded their presence through new collaborations that blend their iconic kawaii style with popular brands and platforms. Hello Kitty characters, including fan favorites like Cinnamoroll and Pompompurin, have been added to the mobile game Toca Boca World, featuring a month-long event with exclusive clothing and furniture items inspired by the Sanrio lineup. Meanwhile, MGA Entertainment has partnered with Sanrio to launch the Bratz x Hello Kitty Collector Dolls, marking a fusion of the edgy Bratz fashion with Hello Kitty's signature charm, timed to celebrate Hello Kitty’s upcoming birthday and the Bratz brand’s 25th anniversary. The dolls, featuring characters Cloe, Yasmin, and Jade dressed in Hello Kitty-inspired streetwear and accessories, are available now on bratz.com and will debut in major retailers worldwide on October 2. This collaboration highlights the enduring appeal and cultural impact of both brands, which have cultivated multigenerational fanbases across the globe. Sanrio’s inclusion in License Global’s Top Global Licensors 2025 report underscores its significant market presence alongside other major entertainment and toy companies.