Louis Vuitton Plans Cosmetics Launch Under Pat McGrath

Louis Vuitton is set to launch La Beauté Louis Vuitton, its first-ever makeup collection, under the creative direction of renowned makeup artist Pat McGrath. The line, which has been in development for four years, will feature 55 lipsticks, 10 lip balms, and eight eye palettes, emphasizing the brand's commitment to luxury and craftsmanship. McGrath, who has a long history with Louis Vuitton, expressed excitement about leading the project, which she believes will unlock a new level in luxury beauty. The collection aims to fuse the brand's heritage of travel with innovative beauty solutions, reflecting its historical ties to cosmetics dating back to the 1920s. Louis Vuitton plans to control the production and distribution of these products through its extensive global network of stores. The official launch is anticipated for Autumn 2025.