Meghan Markle Renames Lifestyle Brand to As Ever

Meghan, the Duchess of Sussex, has officially rebranded her lifestyle company from American Riviera Orchard to As Ever, announced via her newly revived Instagram account. She expressed that the previous name felt restrictive and aims to offer a broader range of products beyond those locally grown in her Santa Barbara neighborhood. Accompanying the announcement was a new website featuring a photo of her daughter, Lilibet, emphasizing her focus on family and lifestyle. As Ever is set to debut just two weeks before her Netflix series 'With Love, Meghan', marking a significant partnership with the streaming service. Meghan stated the name As Ever reflects her long-standing passion for cooking and gardening, reminiscent of her earlier lifestyle blog, The Tig. This rebranding comes after her hiatus from social media upon her engagement to Prince Harry, highlighting her return to public life and entrepreneurial ambitions.