Brazil’s Meliuz Plans Bitcoin Integration as Strategic Asset

Brazilian fintech firm Meliuz is proposing to make Bitcoin its primary strategic asset, with a shareholder vote scheduled for May 6 to formalize this decision. The move aims to integrate Bitcoin into the company's treasury strategy, reflecting a growing trend among companies seeking to diversify their assets amid economic uncertainty. Meliuz has already begun this transition by purchasing 45 BTC for approximately $4.1 million earlier this year, making it the first publicly traded Brazilian company to hold Bitcoin. The proposed change underscores Meliuz's commitment to Bitcoin as a long-term store of value, with intentions to enhance returns through yield-generating activities in the crypto ecosystem. If approved, this initiative could pave the way for other companies in Brazil to explore cryptocurrency as a viable financial strategy, potentially reshaping the corporate landscape. The decision aligns with a broader institutional interest in cryptocurrencies as a hedge against inflation and economic instability.