Fyre Festival Brand Relaunches as Music Streaming Service

The infamous Fyre Festival brand is being relaunched as a music streaming service by TruBlu co-founder Shawn Rech, who acquired select trademarks from the original festival. The new platform, set to launch on Thanksgiving, will offer both subscription video-on-demand and free ad-supported channels, starting with pop and hip hop music and plans to expand into other genres. The service will feature a fan voting system to promote emerging artists and will cost $3.99 per month for subscribers. Rech stresses a focus on authenticity and distancing the venture from the festival's past scandal. Co-founder Billy McFarland, who still owns the original festival, is seeking a new location for a postponed second event and is expected to be involved with the streaming service. The rebranding comes after indefinite delays in reviving the festival, marking a shift for the Fyre brand into digital music.