Brian Kelly Launches Million Dollar Match Challenge

LSU head football coach Brian Kelly and his wife, Paqui, have launched the 'Kelly Family Million Dollar Match Challenge,' pledging to match up to $1 million in donations to the school's NIL fund, specifically benefiting the Tiger Athletic Foundation’s AD’s Excellence Fund. This initiative runs from December 13, 2024, to February 5, 2025, and aims to enhance LSU's competitive edge in college athletics. The Kellys' contributions mark their second $1 million donation to LSU, following a previous gift for new training facilities. Kelly emphasized the importance of being competitive in all aspects of the program to maintain LSU’s elite status in college football. The announcement comes amid a push for stronger NIL support following a challenging season for the Tigers. Donations can be made through the Bayou Traditions Football Fund, highlighting the need for community involvement in supporting the program's future.