Sports Betting Growth Sparks Regulatory Changes

Bet-at-home has reported significant growth in its core markets, Germany and Austria, driven by heightened marketing efforts ahead of major sports events, resulting in a 5.1% increase in sports betting revenue and 56.4% in gaming. The company has raised its full-year EBITDA outlook due to these marketing initiatives despite facing increased operating expenses. In Vietnam, leaders at the Vietnam Sport Economic Forum 2024 discussed overcoming legal barriers to mobilize private capital for a professional sports economy, highlighting the need for a robust legal framework. Brazil's gaming market continues to thrive post-legalization of sports betting, necessitating balanced regulations to promote responsible advertising while protecting consumers. The INSS in Brazil is evaluating the impact of sports betting on social assistance beneficiaries, aiming to develop strategies to mitigate financial risks among vulnerable populations. Sports sponsorship in Europe remains dominant, with a total value nearing $250 million in 2023, surpassing sponsorships from betting companies in other regions.