Burberry’s Festival‑Inflected S/S 2026 Sparks Turnaround

Daniel Lee’s Burberry Spring/Summer 2026 at London Fashion Week was staged at Perks Field in an open-sided tent with a packed-dirt runway and a Black Sabbath soundtrack, giving the show a Glastonbury‑style, festival-inflected atmosphere. The collection fused Burberry’s signature trenches and checks with narrower, younger silhouettes and rock‑and‑roll details, leaning into sequins, fringe, waxed parkas, PVC colour‑pop tartans and reworked checks, plus inventive treatments such as chainmail‑mesh checks. It favored separates — skinny suits, cropped trousers, knit shifts, laminated denim and trimmed leather bombers — and introduced accessories including the Baez sandal and Ledger boot, while celebrities sat in the front row. Critics praised the clearer, more wearable direction as a return to vitality for the brand. The upbeat reception arrived amid recent cost cuts and a rough profit spell, and the show coincided with Burberry’s return to the FTSE 100, suggesting a timely creative and commercial reset.