Apple TV+ Offers Free Access January 4-5

Apple TV+ is offering a unique promotional event where its entire content library will be free to access from January 4 to January 5, 2025, targeting both current users and potential subscribers. This initiative marks the first time Apple has unlocked its premium service without requiring a subscription, aiming to draw in new viewers in a competitive streaming landscape where it holds only a 0.3% market share in the U.S. Users can enjoy acclaimed originals such as 'Severance,' 'Ted Lasso,' and 'The Morning Show,' as well as popular films like 'Fly Me to the Moon.' The promotion follows recent social media hints about a significant announcement from Apple TV+, which has struggled to compete with established services like Netflix and Disney+. With no sign-up barriers during this weekend, the tech giant hopes to convert trial viewers into paying customers. The event is viewed as a strategic marketing move to raise awareness and boost viewership ahead of the anticipated second season of 'Severance.'