Saatva Becomes Official Mattress Provider for LA28, Team USA

Saatva, a luxury mattress company, has been named the official mattress and restorative sleep provider for the LA28 Olympic and Paralympic Games and Team USA, marking a significant commitment to athlete well-being through improved sleep quality. This partnership, also involving NBCUniversal, aims to provide handcrafted mattresses, linens, and pillows to athletes at the 2028 Games and Team USA participants for the 2026 Winter Olympics, addressing past criticisms of uncomfortable athlete accommodations such as the cardboard beds used in Tokyo 2020 and Paris 2024. Saatva’s involvement highlights the critical role of restorative sleep in athletic performance, recovery, injury prevention, and overall health. Company CEO Ron Rudzin emphasized the transformative impact of sleep on athletes, while U.S. Olympic and Paralympic Properties CEO John Slusher expressed enthusiasm about leveraging Saatva’s innovative solutions to enhance athlete support. The move reflects a broader evolution in athlete accommodations, moving away from sustainability-driven but controversial bedding towards premium, comfort-focused sleep environments. This initiative sets a new standard for athlete recovery and wellness on the global stage.