Fox Corp Launches Fox One Streaming Service August 21

Fox Corporation is launching a new direct-to-consumer streaming service called Fox One on August 21, priced at $19.99 per month or $199.99 per year. The platform will provide subscribers access to the full lineup of Fox channels, including live sports such as NFL and MLB games, news, and entertainment content, without the need for a cable login. Fox One targets cord-cutters and cord-nevers, combining Fox's news, sports, and entertainment content into a single service, aiming to compete with ESPN's upcoming standalone streaming service priced at $29.99 per month. CEO Lachlan Murdoch emphasized that the service will also be available to current pay-TV subscribers via authentication and plans to be offered on third-party bundled platforms to reach subscriber goals. Fox positions Fox One as a modest but strategic investment to capture viewers during the upcoming football seasons and provide value through its extensive live sports offerings. This launch marks Fox's renewed effort to directly control its streaming business after previous involvement in the unsuccessful Venu Sports project.