EU Plans Increased Liability for Ecommerce Giants Temu, Shein, Amazon

The European Union is preparing to implement reforms that will hold e-commerce platforms like Temu, Shein, and Amazon Marketplace responsible for the sale of dangerous or illegal products, particularly those imported from China. A draft proposal outlines a shift in liability from individual consumers to the platforms, requiring them to collect customs duties and VAT while ensuring compliance with EU safety standards. This change aims to address the surge in counterfeit and unsafe goods, which has strained customs authorities, with 90% of 4.6 billion low-value parcels imported in 2024 originating from China. The proposed establishment of a central EU Customs Authority (EUCA) will enhance the monitoring and inspection of these goods before they enter the market. Additionally, the reforms will eliminate the existing exemption for goods valued under €150, subjecting them to customs checks as well. The proposal is still under discussion and may be finalized by February 5.