MotoGP Signs Two Circles in Multi-Year US, UK Fan Growth Partnership

MotoGP has entered a multi-year strategic partnership with sports marketing agency Two Circles to develop a new social media content strategy aimed at growing its fanbase, particularly in the US and UK markets. This collaboration builds on prior bespoke research conducted by Two Circles, highlighting the significant untapped potential in these regions. The partnership reflects MotoGP's broader investment in its global brand and digital presence, targeting youth engagement and long-term commercial growth. Kelly Brittain, MotoGP's Managing Director of Global Marketing, emphasized the need for the right content to engage audiences rather than merely increasing volume. Two Circles will leverage data-driven insights and creative strategies to reach and resonate with a new generation of fans, supporting MotoGP’s ambitions as it approaches acquisition by Liberty Media. This initiative aims to replicate successes similar to those Liberty Media achieved with Formula 1, enhancing MotoGP’s commercial value and global reach.