Greene King Pubs Offer Free Pints Amid April Showers Across UK

Greene King pubs across the UK launched a promotion called 'When It Rains, We Pour,' offering customers a free pint if they say, 'It’s raining, please pour me a free pint,' in celebration of the arrival of April showers. The initiative unlocked 100,000 free pints nationwide after rain was first detected in Bristol, with the promotion available for 48 hours. Managing Director Zoe Bowley emphasized the importance of community and the pub experience, highlighting traditional pub gardens as central to British social life. However, rising beer prices are threatening the tradition of buying rounds, as the average price of a pint is expected to surpass £5 for the first time. This trend is leading to a shift in social habits, particularly among younger patrons who are becoming more price-conscious. The promotion coincides with a broader cultural reflection on the significance of pubs in British society, especially during adverse weather conditions.