Instagram Adds 3:4 Photo Format to Profile Grids

Instagram has recently updated its platform to support photos with a 3:4 aspect ratio, allowing images to appear as originally shot without cropping, which aligns with the default format of most phone cameras. This change follows Instagram's earlier move to rectangular profile grids to better accommodate vertical content. Meanwhile, Android users experienced significant battery drain issues caused by the Instagram app, with reports indicating it consumed far more battery than other Meta apps; Google has confirmed the problem and rolled out an update to fix it, which users have found effective. Additionally, Instagram plays a growing role in influencing travel decisions, with a significant portion of Indian travelers turning to the platform for trip inspiration, reflecting a broader trend toward experience-driven travel and increased travel spending. Historically, Instagram originated from an app called Burbn, which was a location-based check-in platform; recognizing the popularity of its photo-sharing feature, the founders pivoted to focus solely on mobile photography, leading to Instagram's rapid growth to 10 million users within its first year. These developments highlight Instagram's evolving functionality and impact on user behavior and culture.