Over 100 UK Athletes Urge Government to Back London 2029 World Athletics Bid

Over 100 of Great Britain's most successful athletes, including Olympic gold medallists Keely Hodgkinson and Sir Mo Farah, have jointly called on the UK Government to financially back London's bid to host the 2029 World Athletics Championships at the London Stadium. They are seeking a commitment of £45 million in public funding for 2028, which a feasibility study by Athletic Ventures estimates would generate over £400 million in economic and social benefits. The letter emphasizes the unique opportunity to inspire a generation, bring the country together, and create a lasting legacy, highlighting London's proven capability to host world-class events like the 2012 Olympics and 2017 World Championships. The campaign is supported by a broad coalition including UK Athletics, London Marathon Events, and the Great Run Company, with event director Hugh Brasher describing it as a strong investment with significant returns for the UK. The athletes stress that hosting the event at home is a once-in-a-lifetime experience for many and urge prompt government support as the bidding process is set to begin soon. This unified athlete backing adds considerable momentum to the London 2029 bid, presenting it as commercially robust, community-driven, and globally resonant.