California Enacts Tough AI Regulations on Deepfakes
California Enacts Tough AI Regulations on Deepfakes
California Enacts Tough AI Regulations on Deepfakes
News summary

California Governor Gavin Newsom has enacted significant new legislation to regulate artificial intelligence, focusing on both election integrity and the protection of performers' likenesses. Three new laws specifically target the creation and distribution of deepfakes in political advertising, prohibiting such practices 120 days before and 60 days after elections, while also requiring social media platforms to remove deceptive AI-generated content. Additionally, two laws enhance protections for artists, mandating consent from actors or their estates before creating digital replicas of their likenesses or voices. Newsom emphasized the importance of safeguarding elections and maintaining public trust amid rising AI threats. The legislation positions California as a leader in AI regulation, potentially influencing similar efforts in other states. Other pending bills, including SB 1047, which seeks to impose further regulations on AI developers, are still under consideration.

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